Objective: I can identify propaganda techniques used in advertising to persuade. Students will use their knowledge of propaganda to creative a tv commercial or print ad.
WORK TIME
Groups will
consist of 2-3 people.
The
advertisement must attempt to sell a new and original product.
The
advertisement must be prepared as if being displayed in a newspaper or magazine.
Each group
member must participate orally in some way.
Each group
must use the propaganda technique given.
Each group
must display the product along with the advertisement.
Each group
must have one other prop to use during the commercial.
The
advertisement must include the following:
*the
product(s) name
*the cost of
the product
*where
the product can be purchased
*why
the viewer should buy the product
*what the
product does
1. Prepare a television or print advertisement promoting
one of their favorite books, using some of the strategies they have learned in
this lesson.
OR
2. Create a print
ad for Burp Cola, using elements that would grab their attention and make the
drink seem appealing. The students may apply many of the techniques used in
television commercials, minus the sound and motion. They should select a snappy
slogan, an image that makes people feel good about the product and themselves,
a word that grabs attention and ad copy that makes the product seem fun and
exciting. At the end of the activity the students must decide where they will locate
their ad—on a billboard, in a teen magazine or on a bus.
Students will use iMovie to record their commercials. (They may also use GarageBand to record the audio to go with their commercials if they use still images) Students will send their presentations to their teacher by uploading them to Edmodo for evaluation.
Evaluation Criteria (rubric):
Evaluation Criteria (rubric):
| Persuasive Details Commercial |
Excellent
You used 3 or more details that persuaded me to buy, or believe, your propaganda position. Details were tailored to the target audience. |
Good
You used 2 details to convince me to buy, or believe, your position. I'm thinking seriously about believing your position, but some details were not tailored to the target audience. |
Fair
You used 1 detail to convince me to buy, or believe, your position. I'm not quite convinced I want to spend my money or time on your position; little connection to target audience. |
Poor
You gave no details to convince me to buy, or believe, your position and it wasn't related to the target audience. |
This is great. I love that there is a rubric for students to use to make sure that they turn in the best possible product. Question: Are there any other criteria that will contribute to the students' grades? Does the quality of the media affect their overall assessment?
ReplyDeleteThank you. I probably would have the students complete a practice run then have them self critique their products. Since we would both be novices in the use of the apps/technology, I would need to create additional criteria for the rubric that would pertain to the media.
DeleteI think this is a great example of how students can use the iPad to integrate tech into the content we are already teaching. I like that it accesses their current knowledge of commercials and builds on that experience to have them show mastery of ELA content. Giving them the option to do print or video also makes it easier for student like me who have not mastered the video creating skills. I might interesting to have students create a suite of commercials for print, TV, and radio and discuss how they need to vary their approach or technique depending on the medium they are using (songs and music, amount of information, voice of narrator, word choice, etc.) It would be ideal to get with your tech spec and broadcast the videos even just your other classes as a final project and give that added element of peer viewing.
ReplyDeleteI love your lesson. You have really put a lot of thought into it - especially including a rubric. How long do you anticipate this lesson lasting? I can see where this may take a while especially in the editing of it. Will the students be using these apps for the first time? I would love to see the end product.
ReplyDeleteI like how you were able to cover a difficult concept using the ipad. You were able to use GarageBand, imovie and research during this lesson.
ReplyDeleteThe students are doing the work and it is very creative.
The Rubrics were great and I like that you used emodo to publish work.
The tools you used are great for a commercial. The rubric is the perfect way to assess the students work. Using edmodo as a source to evaluate is really a great idea. Presentation was very well prepared. Students are highly engaged.
ReplyDeleteWow!
ReplyDeleteOrganized. The students will know what to do to complete their task. The rubic was excellent way to assess the students work.